Media Matrix produces satellite teleconference for Schering-Plough creativestudy
Client
Schering-Plough
Challenge
Create a clever forum for a nationwide product launch
Tools
Video production , audio / visual equipment , satellite , on-site event coordination , staging and props , print graphics
Details
Media Matrix was contracted to produce a teleconference aimed at acquainting an internal audience of top managers and sales representatives with the company ’ s newest allergy product . The objective was to generate excitement and enthusiasm about Vancenase AQ Double-Strength , and to provide Schering representatives with the marketing and distribution knowledge necessary to successfully support the product . In utilizing this format , Schering was able to attain the immediacy and convenience afforded by a live teleconference , while maintaining the hype and excitement generated at a live meeting .
Following extensive development of several creative themes by Media Matrix , Schering approved a beach motif entitled , “ Catch the Wave .” This theme was derived from the graphic representation of a tidal wave which appears on advertising and marketing materials for the allergy