globe. As Media Matrix president Michael Olenski
Mexico City museum that hosted more than 2,000 Congress attendees. Here, at
said, “Roche Molecular needed to make the facts
this historic venue, Media Matrix provided the staging and equipment for a panel
about their new HPV product immediately
of world-wide experts, supported by state-of-the-art AV systems and controls.
accessible—including expert opinions and
scientific abstracts—to a worldwide audience,
The third element for the HPV launch occurred the very next morning as
and they needed us to make it happen.”
Media Matrix produced and staged a live Roche webcast from the HPV
Congress. This included providing all on-site staging equipment and personnel
The Media Matrix involvement began with the
for a live audience at the Congress, but also included broadcasting the entire
design and production of an interactive program
event live over the web to a diverse audience around the world, where viewers
at the Roche booth during the trade fair segment
had the ability to e-mail questions to the presenters in Mexico.
of the International Congress. Media Matrix
producers created an interactive, touch screen-
All told it was a very memorable event in Mexico City. Media Matrix was able to
based system featuring video interviews with
execute all programs flawlessly in the face of numerous challenges in Mexico
leading experts from around the world, graphics
involving equipment, staging, electrical power, language differences, phone line
and scientific abstracts—added regularly as they
issues, and even the sudden, unexpected appearance of an elaborate set on the
were presented in scientific sessions. The Roche
museum stage at the Palacio, around which Media Matrix had to work. In the
kiosk blended user-friendly computer screens,
end, their efforts paid off: Roche Molecular was thoroughly delighted with the
video, and traditional print-heavy abstracts in a
style and impact which Media Matrix brought to this high-visibility, prestigious
smooth and innovative way. To make the HPV
international event.
technology hit home –literally—with every visitor,
Media Matrix developed a second interactive
Media Matrix is a Horsham, PA-based communications company involved in
program featuring a dimensional world map set
the production and staging of business meetings, webcasts and teleconferences;
into a custom built table top display, so visitors
interactive multi-media development; videotape production and print
could click on Roche HPV initiatives by country,
collateral design.
keeping abreast of this new technology
The second level of involvement for both Roche
and Media Matrix was the staging of a symposium at the Palacio de Bellas Artes, a magnificent