Media Matrix - Print Collateral - Page 3

valuable information. “Securitas uses a combination of web-based and print communication tools, but believes traditional print is more effective than web-based media for this client application,” explained Media Matrix Creative Director Jaclyn Kauffman, “and the results show that they were right.” Calling on Media Matrix to handle the magazine’s production of 40-plus pages from start-to-finish has also proven to be the right choice. Media Matrix staff members travel to Securitas client facilities, conduct interviews and take photographs, write copy, execute layout and design, oversee printing and more—right down to ensuring that each issue’s 20,000 copies are delivered on schedule. And with Media Matrix’s guidance, the magazine’s overall design was revamped last year. The success of Solutions is reflected in the two awards the publication recently won: a Gold Award for photography and design from the international Association of Marketing and Communication Professionals. The MarCom Creative Awards competition is regarded as the largest of its kind in the world involving media conglomerates and Fortune 500 companies. In addition to the client publication Solutions, Media Matrix also produces and publishes another Securitas magazine called Excellence in Service, which focuses on Securitas USA employees. Excellence in Service is published four times a year for 125,000 Securitas employees nationwide. The success of both Solutions and Excellence in Service is a testimony to the confidence that Media Matrix is a Horsham, PA-based communications company involved in Securitas has placed in Media Matrix, as well as the production and staging of business meetings, webcasts and teleconferences; to the versatility of a business communications interactive multi-media development; videotape production and print company with the multifaceted capabilities to collateral design. excel in a complete spectrum of media ranging from print to electronic forms of communication.