“Roche Molecular knew that with our experience
in communicating PCR concepts, products and
services, we could provide an in-depth look at
Roche PCR to their customers, to go beyond
features and benefits and describe the expertise
that goes into every PCR product,” said Media
Matrix President Michael Olenski. “They also
knew that we could provide total support, from
initial concept right through fulfillment.”
The medium chosen was an interactive multimedia DVD, for which Media Matrix provided a
complete spectrum of services—design, creative
concepts, video shooting, editing, programming,
graphic development, packaging, duplication and
more. With their solid understanding of PCR
technology in general, and Roche products in
particular, Media Matrix was also able to anticipate key questions that RMD clients and potential
clients would be likely to have, and provide
compelling, user-friendly answers.
The story of the finished product, “The Power of
Roche PCR,” is told in an article from the Roche
in-house magazine, “DIA.” Beca