Interactive DVD
conveys the
power of PCR
creativestudy
Client
Roche Molecular Diagnostics
Challenge
Create an interactive multimedia DVD
highlighting the scope of Roche services
in PCR
Tools
Video production, graphic design, multimedia
programming, DVD packaging design,
DVD duplication
Details
Roche Molecular Diagnostics of F. HoffmannLa Roche is the world leader in PCR technology.
PCR, or polymerase chain reaction was discovered over twenty years ago and is now used in a
wide variety of medical diagnostics procedures,
as part of forensics analysis, genetics, and much
more. To help their customers world-wide to
develop a better understanding of the breadth and
depth of their products and services, RMD wanted
to create a single, interactive tool that could be
used to examine the vast array of uses for PCR.
This tool would provide information on the
multitude of processes behind the technology,
the worldwide scope of Roche services in PCR
and other relevant information to its customer
base around the globe. Media Matrix has had a
long and impressive business relationship with
RMD, spanning many years, and numerous
successful projects.