Ortho Clinical
Diagnostics calls
on Media Matrix
for production of
interactive
marketing tool
creativestudy
Client
Ortho Clinical Diagnostics
Challenge
Create an interactive multimedia CD-ROM
introducing a new high-profile product
Tools
Video production, graphic design, multimedia
programming, packaging design,
CD-ROM duplication
Details
Ortho Clinical Diagnostics, a Johnson & Johnson
company specializing in the development of
medical laboratory diagnostic systems, recently
called upon Horsham-based communications
specialist Media Matrix for a CD-ROM presentation introducing a new, high-profile product.
The product, the VITROS ® ECi Immunodiagnostic
System, is designed with Intellicheck™ —
Integrated Process Control, the first system to
provide sample and result integrity for more error
free results, to give medical laboratories a solution
for providing accurate, highly reliable result
reporting. To introduce this product to Ortho
Clinical Diagnostics’ customers and prospects
around the world, and to thoroughly explain its
innovative features, Ortho Clinical needed a
sophisticated yet easy-to-use multimedia presentation. That’s the reason Ortho Clinical turned to
Media Matrix for the solution to their needs.