Unique Media Matrix
concept produces
big impact for
exclusive audience
creativestudy
Client
Roche Molecular Diagnostics
Challenge
Produce a meeting/site tour to dazzle
Hoffmann-La Roche Board of Directors
Tools
Video production, 3D multimedia programming,
staging & set design, graphic design & print
production
Details
In the corporate world, a major meeting event is
usually associated with a large audience, sometimes numbering a thousand people or more. It’s
hard to believe that a major event could involve
just 17 attendees and still be considered a huge
success. But for Roche Molecular Diagnostics,
the world’s leading developer of biomolecular
diagnostics utilizing the latest PCR technology,
that’s exactly how their recent “Roche First” facility
presentations unfolded—thanks to creative and
original event support from Media Matrix.
The object was to dazzle the 17 members
of Hoffmann-La Roche’s Board of Directors —
arriving from the Roche headquarters in Basel,
Switzerland for tours of the RMD facilities in
California and Media Matrix capabilities made the
tour come alive!
“It was a unique challenge,” said Media Matrix
President Michael Olenski. “Usually the objective
is to bring a company’s capabilities from their
facility to an off-site meeting location, through sets
and video and audio-visual presentations for a
large audience. This event was for a small, select
audience coming to the company’s two California
locations.” In addition to showcasing the RMD