Bringing the Best
of Rome to
EMD Millipore’s
Global Sales Event
creativestudy
Client
EMD Millipore Process Solutions Business Unit
Challenge
Create a memorable high-impact event
bringing together two international sales forces
in Rome, Italy
Tools
Audio visual staging, live business theatre,
video production, special stage effects,
game show with audience response system,
plus on-site direction and coordination;
Bringing the Best of Rome to EMD Millipore’s
Global Sales Event
Details
When EMD Millipore, recently acquired by Merck
KGA, decided to bring their two global business
field sales forces together (Pharm Chemicals
Solutions and Biopharm Process Solutions) for a
global sales meeting, they turned to Media Matrix.
The global meeting, designed to provide key
information for 650 attendees and generate
excitement about EMD Millipore’s future, was
scheduled for 5 days in Rome, Italy, and Media
Matrix was assigned to handle many aspects of
meeting production.
The event was held at the Rome Marriott Park
Hotel, an impressive facility, on the outskirts of
Rome. Media Matrix decided to turn this challenge
into an advantage, using a number of techniques
to bring the traditional “feel” of Rome right into
the venue.
Using the theme “All Roads Lead to EMD Millipore,”
the event began as expected with the introduction
of main speakers making brief opening remarks.
Suddenly, a “tour guide,” played by a professional
actor, rode a bicycle onto the stage to interrupt
the presenters and announce the beginning of a