involved. The producers began developing ways
organization—with the appearance of a live actor playing a master spy.
to make the theme come alive, but the Cannes
Helped by Media Matrix expertise in staging, direction and technical support,
location posed some unique challenges…even
the international-spy theme delivered important messages and new products in
from a basic, technical perspective.
an entertaining, dramatic, yet thought-provoking manner. After three days of
information, motivation and awards, the show had a happy ending: The event
“Not only did we have to take into account the
was capped by a closing candids video module shot on-site with the attendees
challenges of a European location and interna-
as stars of the show.
tional audience, we also knew that we’d be
dealing with different technological standards for
As with several previous events produced by Media Matrix for Roche,
video and communications with a French AV
the Affiliates Meeting was a complete success. The event was considered
crew,” said Michael Olenski, President of Media
to be one of the best and most impactful and interactive ever held by
Matrix. The differences between American and
Roche Molecular Diagnostics.
European standards were important because
video and electronic special effects were key
Media Matrix is a Horsham, PA-based communications company involved in
aspects of the creative meeting treatment. “We
the production and staging of business meetings, webcasts and teleconferences;
finally decided to produce all of the pre-recorded
interactive multi-media development; videotape production and print
video segments on DVD for playback at the
collateral design.
meeting rather than PAL, SECAM or some other
video format,” Olenski said.
With cleverly timed video sequences, special
effects and live business theatre, the Roche
Affiliates Meeting had an impact worthy of its
famous location. A “For Your Eyes Only” James
Bond theme, scripted and developed by Media
Matrix, blended “hidden camera” videos—based
on real-life competitive challenges for the Roche