Media Matrix makes
Roche Molecular
a big winner at
Cannes event
creativestudy
Client
Roche Molecular Diagnostics
Challenge
Produce a corporate meeting in a European
location with elements appropriate for an
international audience
Tools
Video production, graphic design, live
entertainment, stage design, special effects
Details
Roche Molecular Diagnostics, a division of the
Roche Group, hasn’t begun making award-winning
art films. But the recent RMD worldwide Affiliates
Meeting, held at the French Riviera resort of
Cannes, was certainly a smashing success thanks
to the full-service capabilities of Media Matrix.
And while the Roche event planners didn’t need a
cinematic masterpiece, their communications
objectives for the event were ambitious. Roche
needed to deliver some serious, even potentially
controversial, messages about competitive inroads
against their PCR business. Representatives from
42 different countries, from Asia to Africa to
Europe, would be on hand in Cannes to see how
Roche would respond to recent challenges to their
leadership in PCR technology. The Media Matrix
creative staff quickly developed a colorful,
cinematic spy/mystery theme with plenty of flash
and media elements, including an interactive
audience response system to get everyone