the day of the launch , which featured everything from singers , dancers , lasers , set changes , and much more .
Media Matrix implemented flawless support for the Bracco National Sales Meeting held at the El Conquistador Resort in Tucson , Arizona — staging , speaker support , decor , video production and more . But that was only the beginning . “ Bracco needed us to give them something really special to keep the momentum up — and build on it to create a truly memorable product launch ,” said Media Matrix President Michael Olenski .
After three days at a National Sales Meeting which included an awards program , outside experts ’ presentations , on-site video production , and more , the Media Matrix producers turned their attention to retrofitting the meeting room for the next days ’ product launch . But the challenge was to not have anything visible to the audience when they came back into the general session room the next morning . On the day of the launch , attendees found the room pretty much the way they had left it — with one exception . As they entered the room , it was filled with a slight smoky haze , and on the two projection screens a clock was counting down the minutes and seconds until launch . Pre-concert sound effects were woven into the audio track as the excitement of the actual launch filled the room . Attendees had been told the night before that they needed to be in their seats on time in order to experience the ride of their lives . As the clock ticked down to the launch , gradually increasing crowd noise and lighting effects created the dramatic build up to the spectacular launch moment . Just as the clock reached zero , the concert sound system reverberated in the room and type appeared on the projection screens announcing to the audience that “ Your lives are about to change !”
Two large video screens came to life , with a montage of Bracco-related visuals unfolding with tremendous speed . A dynamic song with Bracco business-related lyrics written especially for the launch began to play accompanied by fixed lighting ; and then 25 seconds into the song , by moving , intelligent lighting . Next , a singer planted in the audience ran up onstage to perform live . Thirty seconds later … atmospheric lasers joined to increase the momentum of the program .
of the stage dropping down to reveal yet another stage set which had been in place all throughout the first part of the meeting , yet hidden by drapery . One minute later , the onstage singer departed and 10 dancers began a specially choreographed routine . Soon , the meeting room was alive with the sights and sounds of video , atmospheric and projected lasers , dancers , and a spectacular light show — followed by the launch of confetti from cannons , giant inflatable figures flanking the stage , and MultiHance banners unfurling all around the room .
The spectacle not only set the tone for excitement about MultiHance , it also sent a message that this was a product that was going to change the professional lives of all the attendees . And when the launch meeting itself was winding down several days later , the Bracco presenters were replaced onstage by none other than Jim Belushi and the Sacred Hearts Band for a musical performance that put the finishing touches on an unsurpassed product launch event .
Media Matrix creative and technical services , of course , made it all possible . Drawing upon their expertise in audio-visuals , lighting and laser effects , set creation , show direction and more , Media Matrix showed everyone at Bracco what “ full service ” can mean when the time comes to produce an event that ’ s truly extraordinary .
Media Matrix is a Horsham , PA-based communications company involved in the production and staging of business meetings , webcasts and teleconferences ; interactive multi-media development ; videotape production and print collateral design .
Then came the biggest surprise of all . At the two-minute mark on the clock , a Kabuki drop unfolded , with the stage curtain across the back