Media Matrix - Business Events | Page 20

Two meetings are
better than one as
Media Matrix helps
Bracco launch new
product at National
Sales Meeting

creativestudy
Client
Bracco Diagnostics

Challenge
Create an unforgettable sales meeting and a
special effects extravaganza for a new product
launch

Tools
Staging & set design, speaker support, décor,
video production, graphic design, singers and
dancers

Details
National sales meetings are always a unique
opportunity for any company to convey new
information to their sales force. And the launch of
a new product for any company is also a unique
time to both communicate and motivate their sales
team to be able to present the new product in the
best possible light to their customers. Both types
of meetings have their own set of challenges and
opportunities for a company, as well as for the
meeting producer involved. But when you put both
meetings together, back-to-back in the same
facility, presenting them to the same audience over
a seven day period, the challenges are doubled for
everyone involved, and so are the opportunities.
Bracco Diagnostics, a marketer of medical
diagnostics and imaging products, was able to
take full advantage of their sales meeting and
product launch opportunity—because their
business partner for the past five years has been
Media Matrix. Media Matrix was given the
challenge of creating an unforgettable meeting,
and they accomplished this through their ability
to provide services that ran the gamut from initial
theme design and graphic production to onsite
stage set, AV staging, to the complete execution
of a spectacular special effects extravaganza on