Media Matrix
turns up the heat
for Liz Claiborne
meeting event
creativestudy
Client
Liz Claiborne Cosmetics
Challenge
Create a unique, fun and entertaining
product launch
Tools
Live entertainment, stage design, room décor,
graphics & video production
Details
“Liz Claiborne needed a launch meeting that
reflected their new product—dynamic, energetic,
unique—and stood out from the very successful
launch meetings of the past,” said Rob Jones,
Director, Business Communications and Production for Media Matrix. “It’s always a challenge to
follow up on success, and at the same time, our
client needed a launch event geared to a very
specific marketing approach they created for the
product.” The new product, MAMBO, a fragrance
line for both women and men, with a colorful and
festive Latin-oriented name, needed to be
positioned as a product that was for everyone,
rather than an “ethnic” market entry.
The first step was an innovative theme that
created exactly the right kind of atmosphere for
this new product. Working with the launch
meeting’s South Beach (Miami), Florida location,
Media Matrix crafted a theme that combined the
product attributes, the Latin flavor of the product