future direction , and to build excitement about Roche Diagnostics Canada and their mission in the healthcare world ,” explained Media Matrix President Michael Olenski . This meant using a variety of creative techniques and media elements to enliven the proceedings , and to go above and beyond the typical blend of speaker support and audio-visuals . Creativity in the presentation of information would be vital . To top things off , because of the meeting ’ s location in Montreal , and audience demographics , information had to be delivered bilingually in French and Englishthis included producing all visuals in both languages within a very tight time frame .
Working quickly , Media Matrix began by creating a lively opening video module , “ Reaching New Heights ,” to set the tone , and then producing a series of 28 different video segments to be shown at the meeting . To add variety , and to avoid the predictable “ talking head ” approach , these videos were shot against a green screen that allowed for the insertion of moving , colorful video backgrounds in post-production to add the visual motif . Additional creative touches were applied to presentations by the various Roche Diagnostics Canada business groups including a “ Day in the Life of a Sales Rep ” video , and a “ Doctor-Patient ” video showing how Roche Diagnostics Canada products are used in a typical healthcare setting , and even an audience participation game show , lively music , and a series of Roche Diagnosticsrelated questions to test the participants ’ skill . As with the other meeting elements , Media Matrix on-site staff provided complete staging and show direction to make the game show a hit with the audience .
reinforced how important the contributions of everyone present , working as a team , would be in “ Reaching New Heights .” The “ Sign of Commitment ” ceremony was a novel approach to total attendee involvement and an interesting contrast to the more high-tech media elements exhibited at the meeting .
For a strong finish to the event with maximum audience impact , Media Matrix created a straightforward but impressive ceremony — the signing , by everyone present , of the “ Sign of Commitment .” This pledged everyone at the meeting to work as a team to help Roche Diagnostics Canada reach “ New Heights ,” and was signed by each attendee . This unique and creative concept
Media Matrix is a Horsham , PA-based communications company involved in the production and staging of business meetings , webcasts and teleconferences ; interactive multi-media development ; videotape production and print collateral design .