“Covance knew our capabilities for pulling
together major meetings because of our past
successes with them, including live teleconferences broadcast to their employees around the
world, in a short timeframe,” Media Matrix
President Michael Olenski explained. “But the real
challenge here was doing three separate events
so close together—we needed to start planning
for the April event even before the JanuaryFebruary meeting took place.”
The programs began in Cancun, Mexico, on
January 31, with the three-day Marketing and
Sales Meeting, featuring attendees from Covance
business units all over the world. Media Matrix
was responsible for a wide range of creative and
technical services—creative production services
prior to the event and then onsite staging, show
the placement of satellite trucks at Covance facilities throughout the US and
management, audio-visuals including video, an
Europe, as well as a web version to other sites around the world. In addition to
off-site awards program to recognize the top
making the live broadcast happen, Media Matrix was also tasked with the usual
sales performers, and support for all executive
spectrum of supporting services—direction, coordination, video production, and
presentations. All of these elements took place
editing. Working smoothly and efficiently, Media Matrix had all the diverse media
without a hitch and helped to create a highly
elements in place and ready to go in time for the April 7 telecast.
motivational, upbeat experience for all the
attendees.
Media Matrix had pulled off the “triple play” with skill and technical excellence—
and had emphatically answered the question of whether a top-quality business
The second chapter opened in Philadelphia in
communications specialist could produce three different events, in three different
mid-March, as Media Matrix provided key support
venues, in such a tight timeframe—all with the same degree of excellence. Now,
for the Covance Senior Management Meeting.
looking toward the future, only one question remains—what will Media Matrix
The meeting featured many of the same elements
and Covance do for an encore?
that had made the Cancun event a hit: video
production, live presentations, flawless stage
Media Matrix is a Horsham, PA-based communications company involved in
direction, and production and staging for another
the production and staging of business meetings, webcasts and teleconferences;
off-site Covance awards ceremony recognizing
interactive multi-media development; videotape production and print
the organization’s top achievers. Two down and
collateral design.
one to go—but also less than three weeks
remaining until the next event, scheduled for
April 7 in Madison, Wisconsin.
There, Media Matrix would have the challenge of
producing, coordinating, and helping to execute
the annual Covance Global Town Hall meeting, a
live satellite broadcast. This annual telecast has
been designed to carry the impact and message
of Covance’s plans for the year to all of their
7,000 employees around the world. This includes