print
THETRADE
Magazine Print Advertising Specifications
DPS Colour
(cost per insertion) 1x 2x 3x 4x
Full Page (£) £14,270 £12,890 £11,445 £10,640
Full Page ($) $22,002 $19,874 $17,646 $16,405
4-Color Process
(cost per insertion) 1x 2x 3x 4x
Full Page (£) £7,990 £7,160 £6,395 £5,950
Full Page ($) $12,319 $11,040 $9,860 $9,174
Follow SWOP Standards and Specifications for advertising
reproduction material and m
agazine Web offset printing unless
otherwise specified. Ads that exceed specified size in any
dimension are considered bleed or oversized, except spreads that
bleed in the gutter. PDF-X1A FILES ARE THE ONLY ACCEPTABLE
MATERIAL FORMAT. HARD COPY SWOP PROOF WITH COLOR
BARS AND REGISTRATION MARKS IS RECOMMENDED TO
ENSURE THAT MATERIALS RUN PROPERLY.
+35%
Guaranteed position +15%
Directory listing £550/$848 per entry per issue or
£1,800/ $2,776 for entry in four issues
3mm bleed
12mm border
2016 Magazine Closing Dates
Issue Reservations Materials
Q1 26 February 2016
2 March 2016
Q2
22 April 2016
11 May 2016
Q3
27 July 2016
4 August 2016
Q4
28 October 2016
27 November 2016
Materials
Marc Carolissen
+44 (0) 20 7397 3807
[email protected]
170mm w x 225mm h
Trim size
Allow 3mm on all sides for bleeds
170mm w x 225mm h
2-pg spread, trim size
2-pg spread, bleed size
Full pg, type area
Full pg, bleed size
DPS
340mm w x 225mm h
346mm w x 231mm h
146mm w x 201mm h
176mm w x 231mm h
set up as 2 sing pages, facing
• Full specification will be provided when you book your advertisement.
• Recognised advertising agency comission is 10%
• Please note:existing advertising material will be repeated if
new copy is not provided
Tone Density
• 2-color: The sum percentage of tone values should not e xceed
170%, and only one color may be solid.
• 4 -color: The sum percentage of the tone v alues should not
exceed 300%, and no more than one color may be solid.
Live area: No bleed size
Border: Any text/image in this area is liable to be
cut due to printer cutting variation.
Bleed: Area to be cropped
PDF Requirements
The final PDF file should be sent to us as a high resolution
PDF-X1A (exported directly from InDesign or Quark application
using PDF/X or High Quality Press setting) with crop marks.
Hard copy SWOP color proof with registration marks
recommended to ensure that materials run properly.
Check List
• Correct page size
• 3 mm bleed
• All fonts are active (pay special attention t o
fonts used in EPS files)
• Both screen and printer fonts are available
• Fonts are not menu styled
• All images are linked and updated
Standard Unit
Unit
Special Positions
OBC, IFC
Print Method: Offset lithography
Cover Stock: 300gsm silk coated
Text Stock: 100gsm matte coated
Binding: Perfect Bound
• Photo effective resolution for black and white
line-art i mages should be more than 1200 dpi
• Resolution for gray scale and CMYK images
should be at least 300 dpi
• Images are either Grayscale or CMYK
• Scans and illustrations are either
TIFF or EPS
• Created color is CMYK (make sure ‘spot color’ is
not checked)
• Send hard copy SWOP proof with color bars and
registration marks
Marc Carolissen | +44 20 7397 3807 | [email protected]
For black ink colors, the recommended spec is 100% black. Fonts
and high resolution images must be embedded.
Native files are not acceptable.
2019 Media Kit
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