Media Kit 2017 Media Kit - Page 6

DIRECTORIES The Best of the USA for the China market Membership Directory With contact information for all NTA members, plus specifics on membership benefits, this directory is sent to NTA members and stays on desks all year. (Print and digital distribution) NTA is the only U.S.-based trade association to have a tour operator program approved by the China National Tourism Administration. Through this program, operators work directly with China-based buyers looking for U.S. product. This annual directory is distributed to leisure travel professionals in China and at various trade shows. It’s also given to NTA’s China operators based in the U.S. Print circulation is 7,500 with bonus digital circulation. 80% of NTA tour operators use the directory in their dayto-day jobs. By 2017, an estimated 3.66 million Chinese will visit the U.S.* Covers Covers $8,600 $6,300 Advertorial Full page $6,350 $5,125 Full page 2/3 vertical $5,775 $4,220 2/3 vertical 1/2 vertical $4,875 $3,450 1/2 vertical 1/2 horizontal $4,000 $3,300 1/2 horizontal 1/3 vertical or horizontal $3,755 $2,700 1/3 vertical or horizontal 1/6 vertical or horizontal $2,900 $2,100 1/6 vertical or horizontal Enhanced listing $2,190 $630 Enhanced listing Digital advertising $420 varies Digital advertising varies Space April 7 Material April 21 Space Aug. 25 Material Sept. 1 *Source: Brand USA RATES RATES