Measuring market orientation of Muscle Pharm Corp. (MSLP:US) REAL LIFECASE STUDY – REACHING NEW HEIGHTS

2014
Information
Systems
Management (ISM)
Syndicate
Assignment
Ewen Cameron
Marco Cavadini
Mandisa Dlomo
Nalise Low Ah Kee
Silumko Tyobeka
Lerato Seutloali
Supervisor: Antony Soicher
Words: 5503

REAL LIFE CASE STUDY – REACHING NEW
HEIGHTS: THE BIGGEST AIRLINE MERGER IN
HISTORY - US AIRWAYS & AMERICAN AIRLINES
Open source software application SabreSonic® Res.