MDA JAN-FEB 2019 JAN-FEB 2019 | Page 42

GHM edia B usiness Article Global MDA Fake News Detection Using Deep Learning In today’s world, with the increase in spread of fake news from social media and various other sources it is becoming very important to be able to categorize between real news and fake news. Fake news is a major factor in inciting riots, carnages, mob lynchings and other social-economic disturbances. To tackle this problem we propose a model which detects fake news with the help of Deep Learning and Natural Language Processing. A Deep Neural Network on self scraped data set is trained and by using Natural Language Processing the correlation of words in respective documents is found and these correlations serve as initial weights for the deep neural network which predicts a binary label to detect whether the news is fake or not. Keyword: Fake News, Safety, Awareness, Natural Language Processing, Artifical Intelligence, Machine Learing, Deep Learning, Web Scraping. Fake news is a false piece of information. Any piece of Fake news can be created to deliberately misinform or deceive readers, promote a biased point of view, particular cause or agenda, and even for the entertainment. Fake news can be promoted by unauthenticated user ID, social media, printing of fake news in newspapers maybe due to political pressure and many more. Spreading of fake news can cause discontent among people, riots, and even cause loss of trust between two people and even nations. It also has the potential to manipulate public thinking in a completely different way. News and media coverage gets hugely distorted due to initialization and spread of fake news. Where news can be a boon, fake news is a bane to the society. These days there are many anti-social elements, who may instigate and propagate fake news that may cause societal instability in many layers of socio-economic-political-cultural aspects. Many instances of religion clash have been attributed to such fake news. However, the distinction between a genuine news item and a fake one is very difficult. Its study hence plays a very important role in today’s standing. Stopping the propagation of fake news has taken a huge leap due to many advertisements by the Government of India. However, its identification still remains a task filled with discrepancies and many dependencies. Facebook received more engagement of top 42 | january-february 2019 | 20 fake news stories about 2016 U.S. presidential elections than top 20 election stories from 19 major media outlets (source: Buzzfeed). The most difficult part comes from the fact that even human eye cannot distinguish perfectly between real and fake news. One study found that 75% of the time people find fake news somewhat or very accurate. Fake news on social media has experienced a upturn due to the increased concern on the spread and negative effects of fake news. In the previous year, in January 2017, a German official even accepted the dilemma and referring to the spread of fake newsstated that “they are dealing with a phenomenon of dimension never seen before” referring to the spread of fake news. So, detection of fake news becomes most crucial part we need to do in order to have sorted lives. Machine Learning tackles this problem with the help of Deep Learning (which constitutes imitation of a human brain and consistes Artificial Neural Networks which imitate neurons in a brain) and Natural Language Processing (which helps the machine (artificial brain) to make sense of textual data). Let us refer this algorithmic model as artificial brain for now. Any news article whose validity is doubted can be fed into this “artificial brain” and it predicts whether it is fake or real. The magic is made possible as the artificial brain learns to differentiate fake news from real with the help of past experiences (thus the machine is learning). This artificial brain learns by processing examples of how the real and fake news look like and learns to differetiate between them. This artificial brain breaks the article into segments which relates words according to context and checks the validity of these correlations (example: football is related to Lionel Messi and cricket to Sachin Tendulkar, not the other way around! But all these words are related to sports). These correlations are handled by advanced mathematical operations, equations and algorithms and are converted to numeric data from which our artificial brain learns and becomes Artificially Intelligent thus being able to predict the validity of a news. Abhishek Verma Vanshika Mittal Global MDA Journal Journal