Unsung HEROES OF AIR
SOCIAL MEDIA TEAM
The Social Media team of All India
Radio News comprises
Alexander Dhissa, Gajendra Kumar, ShahNawaz
Ali, Ms Rimjhim, Ms Asha Kuntia, Ms Pooja
Sharma, Ms Tanvi Bhardwaj, Mayank Malhotra
and Neelesh Pandey.
Ms Rimjhim
ShahNawaz Ali
Gajendra Kumar
Alexander Dhissa
Mayank Malhotra
Neelesh Pandey
Ms Asha Kuntia
the most favoured news organizations
among its peers.
In a landmark achievement, All
India Radio News Facebook Page has
crossed three Million Likes which
is a record. The Facebook page All
India radio News was started in the
year 2012.
The Facebook insight data shows
that AIR's News Service Division
(NSD) is reaching almost 10 million
people in terms of posts on an average
per day across the length and breadth
of the country including the overseas
diaspora.
Noticeable fact is that News
Service Division of All India Radio
has not resorted to any additional or
paid source for promoting its social
media platforms. The entire growth
of All India Radio News Facebook
Page has been organic in nature.
AIR News Likes are not only from
India but a huge chunk of followers
are from countries like Nepal,
Pakistan, Saudi Arabia, Bangladesh,
Malaysia, USA, UK and Singapore
etc. Among the Indian cities, not
only the urban, metro users but
people from Srinagar, Bhopal, Jaipur,
Patna, Indore, Kanpur, Surat,
Coimbatore, Dehradun, etc are also
following AIR News.
AIR News live tweeting of events
like Pradhan Mantri Jan Dhan Yojna
and Mann Ki Baat have received
appreciation from its Social Media
followers worldwide. This has
helped in creating its unique brand
recognition in the global media and
embraces a chance to adopt makeover
from contemporary forum of medium
to digitized.
AIR also recognizes itself as the
pioneer in commencing the new
form of Social Media trends which
in a broad sense is termed as Social
Media Live Reporting as well. This
onset of Live Social Media Reporting
has brought us closer to audiences of
all age groups.
Due to heterogeneous followership
of over 1.91Million members
on Twitter alone, AIR can stand
testimony to itself as the catalyst in
setting new standards in the Social
Media world.
Due to this reason, AIR News
has been followed by high-ranking
officers, Government Organizations,
big Media magnets, politicians and
celebrities. Prime Minister Shri
Narendra Modi, Home Minister Shri
Rajnath Singh, Editors of various
Media Groups, and many prominent
personalities from diverse area
are regular followers of AIR News
Twitter.
43 | May 2018 | www.smartgovernance.in