It was the perfect incubator for such a project. At the bottom of
all our products it says, “Deep in the mountains of Santa Cruz,
California, a team of plant enthusiasts set out to create high-
quality plant nutrients with visionary thinking and scientific
process that goal was achieved. Growth Science Nutrients is
designed to help your plants reach their highest potential.”
HOW DOES YOUR COMPANY PHILOSOPHY
TRANSLATE INTO OPPORTUNITIES?
Ten years ago, the margins were much larger, so no one
really cared too much about what they were paying for
nutrients. Times have changed, prices have dropped,
and the market has become more competitive. Growers
can’t afford to overpay for a pretty bottle with a cartoon
character on it. And when they realize that they can get the
same results or better for a fraction o f the price, honesty
starts to pay off. Nobody likes getting ripped off.
It made us more than just a
nutrient company. By helping our
clients carve out a PATHWAY TO
SUCCESS, we became their ally.”
HOW DID YOU GAIN MARKET SHARE
AND RECOGNITION?
We spent two years in research and development, perfecting
our line. During this time, we conducted numerous side-by-side
comparisons against the largest names in the industry. We always
came out either ahead or on-par with them and we had a price point
that was unbeatable, but we didn’t have brand recognition. The only
way that our company was going to gain significant market share
in such a competitive and ever-evolving industry was to distinguish
ourselves by offering something new. So, we worked closely with our
clients, ensuring the success of their trials. We helped them dial-in
their feeding regimens to increase yields and quality while cutting
costs. It was a level of service and support unheard of at the time. It
made us more than just a nutrient company. By helping our clients
carve out a pathway to success, we became their ally.
HAS YOUR COMPANY MOVED OR EXPANDED
SINCE THE BEGINNING?
We started with the Northern California and Colorado markets.
Shortly thereafter we expanded into the Northwest. We are now
taking the company nationwide and hiring four additional sales
reps to cover the southwest, Florida, the northeast, and Great
Lakes area. We also intend to launch our organic line this year.
The company is really starting to take off.
WHAT’S YOUR CURRENT PRODUCT LINE?
We have a five-part fertilizer line designed to meet the
challenges of a rapidly changing industry by consolidating what
the grower needs into less products. The foundation of the line is
Base A and Base B. They contain most of the essential elements
the plant needs and are designed to be used in all stages
of growth. Our veg booster, Solid Start, contains additional
nitrogen and potassium to achieve the most ideal NPK ratio in
the veg stage, and it also contains all the boosters and additives
to increase root mass and promote luscious growth. Rock Solid
is our flower additive that combines three products in one: a PK
booster, terpene enhancer, and bloom booster. We then round out
the line with our silica product, Strength.
WHAT NEW PRODUCTS WILL GROWTH SCIENCE
BE LAUNCHING THIS YEAR?
The future is organic, so it gives me great pleasure to
announce that we will be releasing our long-awaited organic
line this year. We have been working on the R&D for this
line for more than four years now. The industry lacks an
organic fertilizer solution that meets three crucial goals.
Number one, being truly organic. Many companies try to skirt
the requirements of organic certification by using the word
“organics.” Well, “organics” isn’t really a word. It’s a loophole.
Top: Growth Science’s central rep Lee Chowning. Above: NW rep
Christopher Berry.
Our line will be OMRI- and CDFA-certified for use on
organic crops. Number two, the biggest problem with most
organic fertilizers is a lot of the elements are not in a form
that are readily plant-available, therefore many growers
use beneficial inoculants and teas in order to speed up
the process of making those elements available. Our line
will be 100 per cent plant-available. No need for waiting
around. Third, we will be able to deliver this line at a price
point that won’t break the client’s wallet. It’s our goal to
help revolutionize the organic side of this industry.
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