“Sales, distribution, and marketing are
now our go-to market priorities,” says
Klock. “We have certified our products
and remain a manufacturing company
also dedicated to operational efficiencies and safety.”
KELZYME manufactures multiple
lines of products geared for the indoor
gardening market, traditional home
and garden application, and commercial agriculture. The products are
naturally occurring mineral composites, available currently in two grades:
granular and micronized. “The micronized product is offered for hydroponic,
aquaponic, or irrigation systems, but
it is also an outstanding option for
use as a dry application in soil and
other growing media,” explains Steve
Swallow, KELZYME’s business development manager, adding that the granular alternative is designed for soil
and soilless media and provides for
residual activity. For the indoor garden
market, materials are sold under the
element XX name, while traditional
home and garden and commercial
product offerings are both sold under
the 100% Natural CAFETM name.
All KELZYME products are singlesourced from a specific location in
northern Nevada, an area the Western
Interior Seaway covered more than
1 million years ago. “This unique
product and related chemical profile is
only available from the existing site,”
says Klock. The chemical composition
is highlighted by calcium and iron. It
also includes such macronutrients as
magnesium and sulfur, and contains
such micronutrients as chlorine,
manganese, zinc, boron, copper, and
molybdenum in addition to other plantbeneficial elements and compounds
such as silicon and carbon.
Dave Newton
Of all these nutrients, Klock believes
calcium to be the most important for
plants. “Plants require a panel of essential elements in the root zone. One of the
most critical to plant development, and
also one required in the largest quantity, is calcium,” he says. “A calcium
deficiency may often result in poor root
and shoot growth, necrosis on leaves,
and abnormal development of growing
points or terminal buds.”
The good news for growers is that
KELZYME products contain a guaranteed minimum of 35 per cent calcium.
“Calcium enhances plant root and shoot
growth; it is an integral part of plant cell
wall structure and builds strong stems
and leaves. As calcium is not easily
redeployed from one area of a plant
to another, a steady supply of calcium
is necessary throughout the life of a
plant to strengthen its vascular system,
produce thicker and stronger stems,
and promote new growth at the growing
tips,” explains Klock.
In addition to its impressive mineral
content, KELZYME products boast
other exceptional qualities as well.
For instance, they are all OMRIlisted and CDFA Organic Input
Material (OIM)-registered. KELZYME
products are all-natural, easy to use,
environmentally responsible, and
effective in various applications and for
all plants. Among the products, Dave
Newton, KELZYME’s northern California
account manager, says element XX has
been the one to really take off as a new,
easy-to-use and effective product for
organic indoor and outdoor growers.
“Within the element XX product line, the
granular and micronized options are
seeing roughly equal use,” he says.
KELZYME products are currently available through various retailers, notably
in the California and Nevada markets.
The company has partnered with select
“
We have certified our
products and remain a
manufacturing company
also dedicated to
operational efficiencies
and safety.”
distributors and also sells online through
its own website as well as other various
online vendors. The company is seeing
more interest from larger distributors as well and are currently expanding geographically, with a focus on
Washington, Oregon, and Colorado.
Along with building its distribution network, KELZYME Research &
Development is currently undergoing an
expansion at its manufacturing site to
include additional processing and packaging equipment, together with a new
building and warehouse.
KELZYME also expects to expand its
product offerings. The team is currently
evaluating complementary products
that will include coco coir and molasses products/blends (together with
element XX), and expanding their use
as an ingredient in various soil blends
sold by other companies. They are also
testing finer particle sizes as well as
specialty natural products with unique
surfactant properties to provide for
faster nutrient response times, especially in hydroponic applications.
All in all, the modern growing industry
should expect exciting innovations from
KELZYME Research & Development in
the near future.
Maximum Yield USA | January 2017
149