you tell us
Sasha
Gimpelson
Although it might sound like something out of
The Man from U.N.C.L.E., AgroSci’s SELFWATR
technology is making root zone management a
lot simpler and saving money and energy at the
same time. We recently spoke with Alexander
“Sasha” Gimpelson from AgroSci about it.
Maximum Yield (MY): Who are the people behind
AgroSci? Who started the company?
Sasha Gimpelson: AgroSci developed out of a collaboration between four individuals: Mark Prescott, the inventor
of SELFWTR™ patent-pending technology; Chris Pianta,
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Maximum Yield USA | March 2012
horticultural entrepreneur and
soil system expert; myself, international sales and technology ‘tester;’ and Mike
Yamnitsky, IT expert and
cutting-edge social media marketer. Recognizing the potential applications of SELFWTR, we
banded together to create
AgroSci™ and launch the
Lazy Gardener™, a consumer
version of the technology.
MY: How long have you been in business? What was the
first product you put on the market?
Sasha: We have been in business for about a year. Our first
product was the Thermoplanter™, a fully integrated root
zone management system including a double-walled container. This product is targeted to the serious grower or for
commercial applications.
MY: Your website doesn’t provide a lot of information
on your product lines—can you give us a brief summary of the products you sell?
Sasha: We wanted to make sure when we launched the website that we had a clear and complete vehicle to demonstrate
our products and our technology. The site will be ready by February, 2012. Our complete product line offers three versions of
the Lazy Gardener—two for containers and one for raised beds,