Maurice Car'rie Winery - FOR SALE - Page 17

SECTION FIVE

16

EXISITING INCOME

Direct retail sales at the Winery: Tastings, wine by the glass, bottle, case and gift shop and deli sales are the top income category. In late June, price increases of approximately 20% went into effect, to revalue 8 wines that were undervalued based on a recent analysis of the Temecula Valley local wineries. In May, the price for tastings was raised from $12 to $15 seven days a week.

Wholesale Distribution: Southern California Market Chains carrying Maurice Carrie and Van Roekel wines include – Albertsons, Stater Brothers, Barron’s and BevMo’s. Price increases occurred in October 2016. The Maurice Carrie focus is promoting locally grown with end-cap displays.

Wine Club: Members commit to purchasing 12 bottles a year and receive a 20% discount on their wine and merchandise purchases. Maurice Carrie provides its 1,200 plus members with a dedicated club room for tastings and lounging. Wine clubs at other wineries can number in the 5,000 to 8,000 – so the potential for growth of the wine club is substantial. The Wine Club was only started in MCW and growth has been steady, due to incentives to tasting room staff to sign new members, the addition of a bi-monthly newsletter. Numerous Wine Awards, vineyard activities and special events are highlighted in the newsletter. The tasting room pricing change that show both club and regular pricing, has been a benefit in growing the Wine Club.

The Bakery: Baked Sourdough with Brie is an exceptional selling item with future potential to market this branded bread to local markets.

Cold Storage Warehouse and Services: This is one of the few cold storage facilities specific to wine storage in the Temecula Valley. Income from the current third party storage and services averages $18,000 to $20,000 per month, and includes a full menu of services that complement the cold storage to include packaging and shipping, and full wine making services for their products.

Only 75% of the warehouse is currently dedicated to cold storage. The remaining 4,200 SF could be converted to increase the capacity with an investment of $15,000 to $20,000 to install additional A/C Units, and would increase income by 20-25%.

Wine/Cellar Services: There are 15-20 clients annually that utilize the Maurice Carrie Cellar Services to make their wines in whole or in part in addition to the storage. Temecula has a few dozen small vineyards that grow wine grapes and contract with MC to make and store their wines. Wine and vineyard consulting is an area that is seeing an increase in demand, and MC offers full consulting services to assist with this need.

Bulk Wine Sales: Maurice Carrie buys and sells bulk wine grape juice as needed depending on demands. They trade and sell with local and central California wineries.