MARKtoe! Desember / Januarie 2015 Uitgawe 12 | Page 31
Haygrove Heaven (Pty) Ltd
Factbox:
• Parent company: UK soft fruit business also called Haygrove.
• South African venture started up in 2002
• 150 ha in production in Hemel en Aarde valley and George
• 2500 tonnes of premium berries - mainly raspberries, but
also blueberries, strawberries and blackberries.
• More than 1000 staff
• Supplies Woolworths, participating in its Farming For the
Future scheme
• Supplies 90% of the UK premium winter market (M&S and
Waitrose)