MARKtoe! Desember / Januarie 2015 Uitgawe 12 - Page 31

Haygrove Heaven (Pty) Ltd Factbox: • Parent company: UK soft fruit business also called Haygrove. • South African venture started up in 2002 • 150 ha in production in Hemel en Aarde valley and George • 2500 tonnes of premium berries - mainly raspberries, but also blueberries, strawberries and blackberries. • More than 1000 staff • Supplies Woolworths, participating in its Farming For the Future scheme • Supplies 90% of the UK premium winter market (M&S and Waitrose)