Marketing Trendz Volume 25 Spring 2020 Edition Sample

M ARKETING TRENDZ
V O LU M E 2 5 S P R I N G E D I T I O N 2 0 2 0
TIK TO THE TOK: QUICK CLIPS
FOR A QUARANTINE LIFE
Pulse Advertising and MAC Cosmetics target Gen Z, channel the hashtag challenge, and diversify
influencer marketing, as social distancing remains the rule for consumers across the globe
While life in lockdown mode is
quickly becoming the new normal,
avoiding the Quarantine 15 isn’t
the only global challenge on the go.
In an attempt to maintain human
connection, with a sudden increase
in TikTok videos, Instagram stories,
Facebook games, and Zoom parties,
new phrases such as self-isolating
and social distancing are now part
of the everyday conversation. From
dance routines to obstacle courses,
TikTok is offering multi-generational
families, social influencers, and daily
users the chance to create a wide range
of silly, quirky, and entertaining
quarantine content. Since many
people are looking to fill the extra
time on their hands, balancing work
and life at home, the global video
sharing platform is experiencing a
boom in popularity, helping viewers
and scrollers to stay sane.
According to TMZ, with the release
of his latest single, Toosie Slide, Drake
reached more than three billion plays
and became the fastest-rising music
trend on the app. With the ability to
deliver a smash hit while in lockdown,
the Canadian recording artist, actor,
and entrepreneur provided a quick-
to-learn dance and a simple chorus
specifically curated to trend on
TikTok, which users have been sharing
with the hashtag #ToosieSlide.
In late 2019, before the spread of
#thesweatlife Challenge
page 2
Westfield Bondi Junction:
A Champion of Change
page 8
Public Mobile's Take on
Those Awkward PDAs
page 10
A Dry Lifestyle? Seedlip Is
Hoping It Will Catch On
page 14
Brookfield Properties
Makes Room for the Arts
page 18
Webmasters
page 22
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