M ARKETING TRENDZ
VOLUM E 2 3 SUMMER EDITION 201 8
TOGETHER LET’S GO GREEN Black Tie Bingo a Big Win
Hosting a sustainability festival, Cranbourne Park achieves community leader status "The Art of Being a Military
Child" at Lynnhaven Mall
Flipping the switch from glam to
green, Australia’s Cranbourne Park
Shopping Centre hosted a three-
day event in mid-May to educate
and inform its local residents on
how to live sustainably. Designed to
support community-led initiatives
and establish its position as a true
leader in the movement, “Let’s
Grow Together: Sustainable Living
Festival” offered fun, educational,
and interactive events for people of
all ages. Encouraging consumers to
join forces and take control of their
future, the festival focused on four
key pledges and started a central
conversation with visitors.
KEY PLEDGES
1. Together Let’s Plant 3,000 Plants
In partnership with local council,
Cranbourne Park aimed to create a
better and brighter city by organizing
a green giveaway.
2. Together Let’s Make a Better Future
Supporting early practice, the
center connected with its youngest
generation by hosting educational
activities and workshops for children.
3. Together Let’s Live Sustainably
Engaging with its community, the
center offered free pop-up activities
on-site, including a pledge wall and a
pedal-powdered smoothie machine.
Continuing with its free theme, the
center granted coffee to customers
with their own keep cups and gifted
reusable shopping bags to passers-by.
Designed by a local student as part of
a school-wide competition, the token
generated awareness for the upcoming
ban on single-use plastic bags. Sifting
through more than 60 submissions, a
panel made up of center management
staff selected the competition winner,
who was invited to come and hand
out bags, interact with visitors, and
spread the sustainability word.
page 8
page 11
Brick by Brick: A LEGO
Takeover
page 12
Happybot Aims to Please
Shoppers
page 16
IPC & Spotify Introduce
The Mood Menu
page 18
Webmasters
page 20
Missed an issue? Visit
Continued on page 4…
www.MarketingTrendz.net
FOR SHOPPI NG C E N T E R PROF E SSIONA L S