community relations
Forced to overcome a number of challenges, those involved called on
(and received) extra support from the community.
“After this year, we have an even deeper appreciation and understanding
of the commitment and generosity of our Black Tie Bingo committee
members, sponsors, volunteers, and guests, who return year after year
to support this event,” noted Suzanne Bone, CEO of The Foundation of
Guelph General Hospital.
Hosting a successful event, Stone Road Mall not only developed its
working relationship with GGH, but also offered the foundation a leading
partner moving forward.
Artworks and home décor
pieces were among the
auction items.
MEDIA MIX
Online Marketing Strategies
Social media and website: A minimum of four posts achieved
more than 87,000 gross media impressions via advertising.
Offline Marketing Strategies
In-mall collateral posters: six-week term
In-mall collateral digital units: four-week term
Outdoor digital billboard ads (Kitchener-Cambridge):
three-week term
Additional branded collateral for the event:
• Jointly branded bingo dabbers
• Jointly branded photo booth
• Givesome Givecards
Platters Catering & Events
helped GGH set the table
at Stone Road Mall.
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