Marketing Trendz Volume 23 Spring 2018 Edition | Page 9

strategic marketing
THE RETAILER LOVE POSSE
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Beauty In The Park (nail service)
Beauty Boutique (make-up service)
Bellissima
Carat Jewellers
David’s Tea
Infinique
Purdys Chocolatier
Regis Hair Salon (hair styling service)
Safeway Bakery
Shoppers Drug Mart
Starbucks
Tip Top Tailors
Town Shoes (dress service)
Click on the window below in our digital edition
to view Bond & Co.'s how-to video.
A CHANGE IN THE CHECK-OUT GAME
Bonds & Co. introduces a multi-brand online shopping bag
Simplifying the cart and checkout process for online shoppers, BONDS
& Co. introduced the multi-brand shopping bag. Tying together its five
brands—BONDS, BERLEI, Jockey, Champion, and Playtex—the Australian
company allows shoppers the opportunity to make easy transitions from site
to site and shop across all of its brands.
At the top right corner of each brand’s website is the tagline, “5 Brands,
1 Easy Checkout” and two icons: one for signing in and the other to add
merchandise to your shopping bag. While each homepage displays a click-
generated pop-up informing online visitors about the change in checkout
and additional convenience, the BONDS brand site is the only one that
includes a link to a brief explanation on how it works, a how-to video, and
a list of related FAQ.
Available only to those living in Australia and New Zealand, the
multi-brand shopping bag encourages online visitors to piece an outfit or
wardrobe together with articles of clothing from five different brands; all in
one easy purchase. As noted online, with the use of separate colors, blocks,
and complementary icons, the process appears even more straightforward
by design. The website reads:
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2.
3.
4.
Log into your accounts to access any members’ discounts
Click the bar at the top of each page to toggle between brands
Add items from each brand to your shopping bag
C heck out to pay for all your items at once and
complete your order
With everything purchased, packaged, and posted together, users
can expect a hassle-free experience every step of the way. And for those
interested in trying out a new-and-improved way to shop online, BONDS
presents INSTA-SHOP. Located side-by-side on its homepage is a separate,
can’t-miss link for each method of click and cart shopping. Right from its
Instagram feed, shoppers can scroll the screen, shop the look, and “WEAR,
SHARE and #SHOPBONDS.”
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