Marketing Trendz Volume 23 Spring 2018 Edition | Page 8

strategic marketing
Sherwood Park Mall's
winning couple is all
smiles as it poses for a
photo that will become
part of the center's
spring campaign.
SHERWOOD PARK MALL: A LOVE STORY
The “Lucky in Love” campaign primps, pampers, and plays with
shoppers at the park
Last February, in line with Valentine’s Day, Sherwood Park Mall (Sherwood
Park, Canada) reached out to the lovebirds in its area. Exploring a different
way to promote its retailers, the mall released a month-long “Lucky in
Love” campaign.
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