Marketing Trendz Volume 23 Spring 2018 Edition | Page 3

strategic marketing
See more of the
Treasure Truck on
Instagram by clicking
on the window.
shopping experiences at Clackamas,” a GGP spokesperson shared.
Since starting the initiative, in addition to crossover social media
marketing, Amazon has released a couple of winning promotional
videos. In its latest, the team combines past and present takes on the
concept of going on a treasure hunt. As a group of tired-looking, map-
following pirates mistakenly claims the treasure of a savvy Amazon
shopper, she goes on to explain the simple app-based process and the
new-and-improved way to hunt for treasure. The best part: To increase
curiosity, the video shows the value of the treasure without revealing
what the product is. While shoppers can expect anything from new
releases and electronics to steaks and seafood to be the pick of the day,
there is no way to know for sure. And that’s part of the fun. Posted on
the company’s YouTube channel, the video has earned 21,600-plus views,
provoked more tan 300 reactions, and generated close to 50 comments.
With each visit to the shopping center, Clackamas notes an increase in
community engagement and positive feedback.
...Treasure Truck stylishly integrates
the online and on-foot shopping
experience.
Click on the window below in our digital edition to view the
Amazon Treasure Truck promotion video.
“We believe the success of [the initiative] further demonstrates the
fact that having omni-channel platforms [is] vital in today’s retail world,”
GGP noted.
“Amazon’s Treasure Truck is a revolution in itself, as it is something
totally new, combining SMS with online offers and in-person pick-up. It
also goes a step further because of the amazing customer service at the
trucks themselves. We love supporting unique concepts at GGP and this
absolutely fits the bill.”
The Treasure Truck gives
Amazon a presence in
the physical world and
malls a way to diversify
their retail rosters.
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