Marketing Trendz Volume 23 Spring 2018 Edition | Page 17

SALES PROMOTION & EVENTS
A quick photo is taken
before Breakfast TV's
in-studio segment.
THE IMPACT & BOTTOM LINE
Well-wishing messages
are hung on Holt
Renfrew's CNY tree.
• The event caught the attention of all three major TV
networks and earned on-air coverage from Global
News, CBC News, and BT Calgary. Coverage from CTV
Calgary was paid
• Articles appeared in 11 different publications, including:
The Calgary Herald, Global News, Avenue Magazine,
Carpe Diem!, Narcity, Vern Magazine, Visit Calgary,
Swerve, To Do Canada, and Downtown Calgary
• The event earned coverage from a handful of social
media influencers
• The cost of the event represented approximately five
percent of CORE’s annual promotional budget
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