Marketing Trendz Volume 23 Spring 2018 Edition | Page 15

community relations
THE IMPACT
The following is a marketing reach breakdown for VARAK Week (2017):
Total daily impressions – March 6 through 12 – social media: 72,528
28-day total impressions of the posts – social media: 1,579,943
Media impressions – print and radio: 5,933,949
THE BOTTOM LINE
The following is a cost breakdown for VARAK Week (2017 and 2018):
2017
Item Budget Spend
T-shirt orders $1,219. 30 $1,219.30
In-mall giveaways $500 $500
In-mall prizes (laptop) $800 $666
Chairs $200 $200
Certificate paper $100 $85.46
Kindness Crew giveaways $50 --
Contest winner gift cards $1,400 $1,400
Vigil refreshments $100 $112.08
Banners $189 $189
Total C$4,558.30
or US$3,546 C$4,371.84
or US$3,401
Item Budget Spend
T-shirt orders $1,000 $890
In-mall giveaways $500 $500
In-mall prizes (laptop) $800 $650
Chairs $200 $200
Certificate paper $100 $80
Kindness Crew giveaways $50 --
Contest winner gift cards $1,400 $1,100
Vigil refreshments $150 $120
Banners $200 $200
Teddy bear $50 $40
Gift cards $1,100 $1,100
Total $5,550.00
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