Marketing Trendz Volume 23 Spring 2018 Abridged Edition | Page 5

strategic marketing Hailey Stamper of sales- boosting H.Flynn. Althea Young of No Basis had her store hopping. “Interestingly, it’s also been a positive with our traditional leasing efforts. Major retailers love to work with proactive, innovative landlords who are working hard to differentiate [their] projects and drive traffic into the property. That can only benefit all tenants,” Loy noted. Continuing to receive positive press from the local media in both introductory and repeat areas, The Challenge resonates with all types of people and places. THE BOTTOM LINE Promotion budget per property (call for entry): US$5,000–$10,000 Promotion budget per winner (tenant-specific): US$2,250 Four months of free rent: Expenses vary by project and location This crew found just the right complementary tops at the No Basis store. PAGE : 11