Marketing Trendz Volume 23 Spring 2018 Abridged Edition | Page 3

strategic marketing See more of the Treasure Truck on Instagram by clicking on the window. shopping experiences at Clackamas,” a GGP spokesperson shared. Since starting the initiative, in addition to crossover social media marketing, Amazon has released a couple of winning promotional videos. In its latest, the team combines past and present takes on the concept of going on a treasure hunt. As a group of tired-looking, map- following pirates mistakenly claims the treasure of a savvy Amazon shopper, she goes on to explain the simple app-based process and the new-and-improved way to hunt for treasure. The best part: To increase curiosity, the video shows the value of the treasure without revealing what the product is. While shoppers can expect anything from new releases and electronics to steaks and seafood to be the pick of the day, there is no way to know for sure. And that’s part of the fun. Posted on the company’s YouTube channel, the video has earned 21,600-plus views, provoked more tan 300 reactions, and generated close to 50 comments. With each visit to the shopping center, Clackamas notes an increase in community engagement and positive feedback. ...Treasure Truck stylishly integrates the online and on-foot shopping experience. Click on the window below in our digital edition to view the Amazon Treasure Truck promotion video. “We believe the success of [the initiative] further demonstrates the fact that having omni-channel platforms [is] vital in today’s retail world,” GGP noted. “Amazon’s Treasure Truck is a revolution in itself, as it is something totally new, combining SMS with online offers and in-person pick-up. It also goes a step further because of the amazing customer service at the trucks themselves. We love supporting unique concepts at GGP and this absolutely fits the bill.” The Treasure Truck gives Amazon a presence in the physical world and malls a way to diversify their retail rosters. PAGE : 3