Marketing Trendz Volume 23 September/October 2018 Edition | Page 5

cover story Harrison Boyce and implemented a mixed-media marketing strategy: The launch of a new blog, the re-design of the Aventura Mall website, press materials, social media platforms, and in-mall signage (digital and static). Post-release, “A World to Discover” initiated a growth in market share and increased repeat business for Aventura Mall. “The campaign is a conduit for us to highlight the experiential offerings consumers can’t get anywhere else in South Florida,” Llopis added. “By doing so, it will naturally increase engagement and elevate the customer experience.” Aventura Mall has stylish children's fashion needs covered, too. PAGE : 5