cover story
reflect the culture and landscape
of Miami.
Following the re-development,
Aventura Mall launched “A World to
Discover,” its re-branding campaign,
to continue the evolution and
celebrate its core values of creativity
and imagination. Shifting from
and communicate all of the new
experiential artwork, retailers, and
restaurants that [had] been added to
the center. With the campaign, [the
team] brought the ‘Culture, Style
and Taste’ messaging to the forefront
and really owned the statement. Our
loyal consumers have experienced
ART EXPERIENCE , a
modern CULINARY DESTINATION,
and a stylish VIP LOUNGE...
...an interactive
a strictly retail-centric approach to
a wider customer experience,
the center strived to balance
re-inventing the space and remaining
recognizable to existing customers.
“This was primarily a
re-branding initiative to showcase
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Aventura Mall’s transformation
firsthand, so we knew that they
would find the campaign relatable,”
explained Anabel Llopis, the center’s
senior director of sales and marketing.
Leading up to the campaign, the
team partnered with photographer