Marketing Trendz Volume 23 September/October 2018 Edition | Page 21

webmasters www.palladiumpraha.cz/en/ www.stylebop.com/en-us/women PALLADIUM: PLAN YOUR PARKING STYLEBOP.COM: IT’S NOW OR NEVER Located in the heart of Prague (Czech Republic), Palladium blends new and old, bringing together trendy visitors from near and far. With a link to TripAdvisor and an online section titled, “For Tourists,” the modern shopping mall’s homepage is easy on all eyes. At the top of the extra-long page, a video plays on repeat, acting as a trailer and listing all of the need-to-knows. With pops of color and pattern, Palladium’s distinct logo ties together its online presence. Offering the best in products and services, the center aims to create an easy and efficient retail experience from shop to lot. Next to the search bar, at the top right corner of the homepage, an icon sits ready to help make parking plans. By clicking on it, online users are invited to read a full-page guide for motorists. Along with the basics such as number of spaces, accessibility, convenient methods of payment, a short-term parking notice, and a price list, the page includes additional offers and detailed parking-related FAQs. With one more click, customers can learn how to upgrade their parking ticket and find the on-site hand car wash service. A list of car wash programs and additional services are available side- by-side at the fingertips. For those interested in covering all of their bases, the list of FAQs touches on everything from making a reservation to seeking help in case of an emergency. A leading online retailer for luxury womenswear, STYLEBOP.com offers the latest in on-trend apparel and accessories from more than 200 international designer brands. While its homepage stylishly and symmetrically presents editor’s picks, must-haves, sneak peaks, and what’s new, STYLEBOP.com’s main menu at the top of the page is the place to click. By hovering over the “Sale” tab, visitors to the website can open a dropbox with three lists: specials, categories, and designers. Similar to other retail sites, shoppers can browse and buy by category (i.e. clothing, shoes, and bags) or by designer. What makes STYLEBOP. com special is its “Shop By Reduction” option. Below the heading, five sub-links group articles 30% OFF to 70% OFF. Following the mega discounts, the specials close with a fitting “Last Piece” tab. Whether looking for a steal or shopping on a budget, this customer-friendly click is perfect for the bargain shopper. By framing the sale as a now-or-never purchase, STYLEBOP.com hooks many customers into heading for the checkout, where they can choose from seven easy and safe methods of payment. click icon to view in our digital edition click icon to view in our digital edition PAGE : 21