Marketing Trendz Volume 22 July/August Edition 2017 - Page 7

cover story VITALS Center: Yorkdale Shopping Centre Location: Toronto, Canada Year opened: 1964 Property type: Enclosed mall Property owner/Retail leasing agent: Oxford Properties Group Size: approx. two million sq. ft. Number of tenants: 275 Annual pedestrian traffic: 18 million Anchors: Nordstrom, Holt Renfrew, and Hudson’s Bay Number of parking spaces: 8,100 Social Media Hashtag: #yorkdalestyle #FashionCAN Facebook: Instagram: Pinterest: Twitter: Website: MEDIA MIX Digital Hashtag: #yorkdalestyle Campaign page: of-style-summer-2017-campaign Yorkdale produced a series of 15-second clips to share on Instagram, Facebook, and YouTube: On-site: door decals and mall directory cover CAMPAIGN CREDITS Center staff: Claire Santamaria, general manager Lucia Connor, marketing director Mina Barbuto, marketing manager Agencies: G+ International Media Profile PAGE : 7