cover story
VITALS
Center: Yorkdale Shopping Centre
Location: Toronto, Canada
Year opened: 1964
Property type: Enclosed mall
Property owner/Retail leasing agent:
Oxford Properties Group
Size: approx. two million sq. ft.
Number of tenants: 275
Annual pedestrian traffic: 18 million
Anchors:
Nordstrom, Holt Renfrew, and Hudson’s Bay
Number of parking spaces: 8,100
Social Media
Hashtag: #yorkdalestyle #FashionCAN
Facebook: https://www.facebook.com/Yorkdale
Instagram: https://www.instagram.com/yorkdalestyle
Pinterest: https://www.pinterest.com/yorkdalestyle
Twitter: https://twitter.com/YorkdaleStyle
Website: http://yorkdale.com
MEDIA MIX
Digital
Hashtag: #yorkdalestyle
Campaign page: http://yorkdale.com/centre-
of-style-summer-2017-campaign
Yorkdale produced a series of 15-second clips to
share on Instagram, Facebook, and YouTube:
http://bit.ly/2u2vuvH
http://bit.ly/2uBQgnA
http://bit.ly/2t9nDK3
On-site: door decals and mall directory cover
CAMPAIGN CREDITS
Center staff:
Claire Santamaria, general manager
Lucia Connor, marketing director
Mina Barbuto, marketing manager
Agencies:
G+ International
Media Profile
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