cover story
Earning 23.6 million impressions
via social media and 70.7 million
impressions via PR (with 109
hits), FashionCAN and Yorkdale
became trending topics on Twitter.
The center exceeded its target for
PR by 77 percent and the event
reached more than 5,000 people.
Overall, Yorkdale’s east expansion
earned 85.4 million impressions
and delivered a 340-percent ROI.
As Connor reported, coverage
highlights included 43 stories on
broadcast totaling 132 minutes, 10
print articles, and 56 online hits of
PR. Expansion campaign highlights
included a total sales increase of
18 percent for October, 23 percent
for November, and 19 percent for
December. Shortly after opening
the expansion, productivity hit a
record-breaking $1,667 per square
foot.
Following an extremely positive
response from those on both
sides of the runway, Yorkdale
organized a second FashionCAN
within months. Working with
the same purpose, pop-up, and
partners, this time around, the
event featured a new mix of
participating designers and their
FW17 collections. Welcoming
Canadian make-up brand, MAC
Cosmetics, as its official sponsor,
this year’s FashionCAN continued
to support the movement towards
wearing Canadian.
Click on the window above in our digital edition
to catch a glimpse of the FashionCAN event.
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