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encouraged runway-to-retail
buying, and embraced a greater
international market. As a main
component of the campaign,
the first FashionCAN featured a
series of static presentations and
runway shows, and served as a
much-needed replacement.
“In July 2016, Toronto was
rocked by the cancellation of
Toronto Fashion Week, leaving
designers without a platform to
showcase their SS17 collections.
Yorkdale seized the opportunity
to help Canada’s fashion industry
and created FashionCAN, a
two-day event that showcased 16
designers in its yet-to-be-unveiled
expansion, compounding the
news value of both events—the
fashion showcase and 300,000sq.
ft. expansion opening. Always the
game-changer, Yorkdale developed
a retail pop-up so designers could
capitalize on the ‘see now, buy now’
trend and deliver on the consumer
disconnect of past fashion weeks,”
Connor explained.
As a result of executing a super-
sized event with a tight timeline
and total ad value of over $1.3
million, Yorkdale achieved double
duty: raising its profile and that
of the designers involved, and
building key relationships with
industry experts and shoppers.
Click on the window above in our digital edition
to view this teaser on BOSS at Harry Rosen.
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