digital advertising Oakridge's website serves as a gateway to a rich art experience. OAKRIDGE CENTRE SPEAKS TO SHOPPERS’ WEAR, WALLET, AND WAY OF LIFE Matching the ‘In the Pink’ section of its latest trends report, Oakridge shopping center’s website shows off all types and tones of blush. From main menus and titles to background display, the soft color keeps the center’s online presence fresh and feminine. Located in the heart of Vancouver (Canada), Oakridge is relevant and connected both on and off the screen. With a website that flaunts an in-the-know blog, expert series, and a lifestyle files section, the center is totally on point. Proudly presenting works from the National Gallery of Canada, it offers more than just support to an in-store experience. Click on “Audacious Journey,” a singled-out tab on the far left of the main menu, and browsers open to a stunning visual with the tagline, “Oakridge, Vancouver’s Cultural Hub.” With an overall desire to change the way its shoppers live life, the center looks to influence physical, social, mental, and emotional being. Furthering its international reach, Oakridge launched its partnership with UnionPay this past spring. Branded as “Incredible Style: that fits in your wallet,” the program helps the partners to tell PAGE : 22 shoppers that it pays to shop ‘til you drop. As noted online, for every $500 that visitors spend at the center, they receive a complimentary $25 UnionPay gift card. On until early October, the promotion is available at any of the 39 participating retailers, while supplies last. "Oakridge is relevant and connected both on and off the screen" Part of the program’s fine print: There is a $75 UnionPay gift card limit per person each day, and the promotion only applies to single-brand cards that start with ‘62.’ Posted on both the Oakridge and UnionPay International website are the program’s running period, activity content and rules, participating retailers, and full terms and conditions. With sporadic posts via social media that link readers to its events and promotions page, Oakridge continues the flow of information.