Marketing Trendz Volume 22 July/August Edition 2017 - Page 20

webmasters STEVE MADDEN GLOSSES ITS PAGES SPORT CHEK OFFERS PLAY BY PLAY ADVICE Best known for its collection of shoes, Steve Madden is a well-defined and highly recognized brand. Recently making the transition to the luxury market, the brand captures a perfect blend of classic and cool with each and every step. With catchy taglines and punches of color, its website promotes shoes first, accessories second. Not afraid to make the tabs, “Shop Sale” and “Shop Clearance” front and center, its website draws all sorts of shoppers with a range of price tags. Scroll to the bottom of Steve Madden’s Canadian website and under the title “Site Items,” browsers will find the “Shoe Glossary” tab. Click on it and up comes a page with a full list of terms deserving of a definition. Covering almost each letter of the alphabet, all of them are brand-related. Spanning basic words to never-before heard “shoe-shop” language, examples include: booties, distressed leather, eyelet, flats, gladiator, jellies, pumps, shaft height, and tassel. A combination of shoe types, aesthetic traits, and creative process steps, the list goes on. While the site is set to “ALL” by default, browsers can view sub-sections by clicking on a header at the top of the page. Featuring top athletic brands like Nike, Adidas, and Reebok, Sport Chek is a go-to shopping spot for exercise apparel and accessories. Tucked away at the bottom of the company’s website, is a list of “Helpful Links.” Quarter way down, visitors will see the tab “Chek Advice.” Click on the link and the “Your Better Starts Here” tagline appears, followed by a scrolling menu featuring sport-specific articles. Sub-sections include running, fitness and training, cycling, soccer, baseball, and skiing. For those looking for more of a mix, the bottom half of the page consists of a similar scrolling menu made up of a blend of articles relating to the sports listed above. Perfect for both sport-specific competitive players and those who dabble in seasonal activities, most recent posts include a guide to soccer cleats, a look at gym bag essentials, and a piece on running myths. click icon to view in our digital edition PAGE : 20 click icon to view in our digital edition