ALL SMILES WITH KILDONAN PLACE ’ S HAPPY SHOPPING CARD
DSMG SHIFTS TO HIGH GEAR WITH LUXURY CAR CONTEST
sales promotion & events
ALL SMILES WITH KILDONAN PLACE ’ S HAPPY SHOPPING CARD
Delivering a twist on the traditional mall gift card , Kildonan Place ( Winnipeg , Canada ) is currently offering its customers a free happy shopping card . Running until December , the nearly yearlong promotion encourages shoppers to make a physical connection with Kildonan Place ’ s guest services center . In doing so , they participate in a two-way dialog and associate the mall with a friendly face .
Branded as ‘ Shop , Stop & Swap ,’ the promotion features three monthly ‘ Happy Days ’ and a chance to win a $ 250 shopping spree . On the selected days , participants are required to stop by guest services to receive a stamp on their playing card . Once three stamps are collected , shoppers can enter the contest and swap their card for a new one . With unlimited chances to enter , shoppers are encouraged to shop , stop and swap all year round .
Perfectly paired with the ‘ Shop Happy ’ tagline and logo ( a shopping bag turned happy face ), the promotion ties into the center ’ s core values . With a secondary , promo-related tagline , ‘ I ’ m a Happy Shopper ,’ placed inside of the center ’ s logo , online users are reminded to keep an eye out for in-store signage introducing the theme : random acts of happiness in connection with ‘ Happy Days ’. To learn more and receive a list of ‘ Happy Days ’ dates and delights , Kildonan Place asks website readers to follow it via social media , subscribe to its e-newsletter , and speak to its staff members .
Additional perks to consider : Customers with a happy shopping card are entitled to daily savings at selected spots in the food court .
DSMG SHIFTS TO HIGH GEAR WITH LUXURY CAR CONTEST
Dubai Shopping Malls Group ( DSMG ) is in the midst of raffling off six brand new Infiniti Q50 luxury cars in ‘ Shop , Win & Drive ,’ a promotion described as the second leg of the Dubai Summer Season 2017 campaign . In association with Dubai Festivals and Retail Establishment ( DFRE ), the group bumped the bar with this year ’ s Dubai Summer Surprises . With the final draw scheduled for mid-August , the contest will conclude with another shopper driving away rocking one sleek and sporty ride .
Running from July 1 through August 12 , the contest consists of six weekly draws , each taking place on Saturday . For a chance to get their hands on a first-class steering wheel , shoppers are required to make a minimum purchase of AED 200 ($ 55 USD ) at one of the participating malls : Al Barsha Mall , Al Bustan Centre , Al Ghurair Centre , Al Mulla Plaza , Bin Sougat Centre , Burjuman Centre , Century Mall , City Centre Al Barsha , City Centre Me ’ aisem , City Centre Shindagha , Etihad Mall , Karama Centre , Madina Mall , Oasis Mall , Dubai Outlet Mall , Reef Mall , The Mall , and Times Square Centre .
“ Through DSMG ’ s annual retail promotion for Dubai Summer Surprises , we want to create an excitement among visitors and residents by offering an added bonus to their shopping experience . The retail sector continues to be a major contributor to United Arab Emirates ’ growth and development ,” said DSMG chair , Majid Al Ghurair .
“ By hosting such campaigns we aim to breathe life into not only the retail industry , but also intend to make shopping a memorable experience for mall visitors .”
In order to generate awareness and spread excitement , each week the location of the draw changes , beginning with the Dubai Outlet
PAGE : 18