sales promotion & events
Central City's plaza was
transformed into a pop-up
venue to celebrate Canada's
150th birthday.
POP-UP PARK KEEPS SUMMER LIVING CANADIAN
Forget the same old pop-up sale and market combo. Central City
shopping centre (Surrey, Canada) is hosting PARKit 150, a summer-long
pop-up park. In partnership with the City of Surrey and in celebration
of Canada’s grand 150th anniversary, the pair joined forces to offer
shoppers a “classic Canadian summer day”.
"...visitors are reminded of what it means
to take a summer minute off and enjoy
the West Coast weather."
Based on the theme of kicking back and relaxing, visitors to the
center’s transformed outdoor plaza can spend the day chilling at
the lake. Whether catching up on a good read, playing a fun game
or working on a tan, visitors are reminded of what it means to take
a summer minute off and enjoy the West Coast weather. Helping to
set the mood and share some tunes, the team included open-area
seating and a piano for conversation and easy listening. As a bonus
for shoppers, a series of installation activations and free entertainment
is scheduled throughout the summer.
“Established by the City of Surrey in 2012, the PARKit program
has been initiated at several Surrey locations throughout the past five
years. The program has been successful at enlivening and greening
these urban spaces,” Central City’s marketing team tells online visitors.
Designed by landscape architect, Amy Tsang, the pop-up park brings
the outdoor plaza to life and ties together multiple center initiatives.
As the performance stage for Central City’s Noontime Notes program,
it’s a place for gathering. Providing free live lunchtime music every
Tuesday, Wednesday, and Thursday for a few weeks mid-summer,
the shopping center draws an audience to simultaneously take part
in an experience and further promote its special anniversary feature.
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