Marketing Trendz Volume 22 July/August Edition 2017 - Page 16

sales promotion & events Visitors young and old learned some new tricks. OLYMPIA OLOMOUC PUMPS UP THE CROWD This past spring, there was more than just cars in the parking lot of Olympia Olomouc (Czech Republic). To kick off the season, the center set up a pump track zone for people of all ages and levels. Free of charge, the track helped to bring shoppers some fun in the sun with more than one way to pump it up—cycle, scooter, and skateboard options were available "Moving from moto show, 3D motorcycle simulator, and safe riding and stuntman workshops, the pump track upped the ante for shoppers." on-site, along with a few experts to maintain skill and safety. Running just over a month from May to June, the track operated four days a week (afternoon through evening) with two weekend performances. Expanding reach and audience, the performances showed off a variety of special activities and took over areas both inside and outside of the center. Scheduled for two Saturdays were pole dancing, flatland (bicycle acrobatics), and slackline acts. Featuring professional stunt rider, Adam Peschel, the second day drew a crowd full of fans. Following a busy February with a month-long motorcycle exhibition, Olympia Cup and Cascade Day, the shopping center continued the riding theme and partnering with Peschel. Moving from moto show, 3D motorcycle simulator, and safe riding and stuntman workshops, the PAGE : 16 pump track upped the ante for shoppers. Resonating with so-called thrill seekers and adventurers, Olympia Olomouc attracted young ones and teenagers, and provided them with a healthy way to spend their time at the mall. Depending primarily on online promotion, Olympia’s team linked the two separate event pages and added a full gallery of pictures from February as a teaser for the pump track zone.