sales promotion & events
Visitors young and old
learned some new tricks.
OLYMPIA OLOMOUC PUMPS UP THE CROWD
This past spring, there was more than just cars in the parking lot of
Olympia Olomouc (Czech Republic). To kick off the season, the center set
up a pump track zone for people of all ages and levels. Free of charge, the
track helped to bring shoppers some fun in the sun with more than one
way to pump it up—cycle, scooter, and skateboard options were available
"Moving from moto show, 3D
motorcycle simulator, and safe riding
and stuntman workshops, the pump
track upped the ante for shoppers."
on-site, along with a few experts to maintain skill and safety. Running
just over a month from May to June, the track operated four days a week
(afternoon through evening) with two weekend performances.
Expanding reach and audience, the performances showed off a variety
of special activities and took over areas both inside and outside of the
center. Scheduled for two Saturdays were pole dancing, flatland (bicycle
acrobatics), and slackline acts. Featuring professional stunt rider, Adam
Peschel, the second day drew a crowd full of fans.
Following a busy February with a month-long motorcycle exhibition,
Olympia Cup and Cascade Day, the shopping center continued the
riding theme and partnering with Peschel. Moving from moto show,
3D motorcycle simulator, and safe riding and stuntman workshops, the
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pump track upped the ante for shoppers. Resonating with so-called
thrill seekers and adventurers, Olympia Olomouc attracted young ones
and teenagers, and provided them with a healthy way to spend their
time at the mall.
Depending primarily on online promotion, Olympia’s team linked
the two separate event pages and added a full gallery of pictures from
February as a teaser for the pump track zone.