HEALTHY LIVING STARTS NOW
community relations
MEDIA MIX
TRADITIONAL MEDIA Radio
Leading up to the unveiling of the mural , artist Kelsey Montague appeared on Mix 105.1 ’ s morning show . The station also posted a link to the interview and an article on its website for listeners .
Television
• A preview of the mural took place on June 8 , with an appearance of Montague on FOX 35 . The clip reached 1,750 people and earned more than 500 views on the reporter ’ s Facebook page
• Reveal of the mural took place on June 9 , with a report by FOX 35 . The clip reached 1,700 people and earned 300-plus views on the reporter ’ s Facebook page
• Airtime : The preview ran on the Thursday at 9 a . m . and the reveal ran Friday at noon and 5:30 p . m .. FOX 35 also re-aired the reveal on Monday
• WFTV , WESH 2 ( reaching hundreds of thousands of people via the most watched news station in Central Florida ), and Univision ( reaching a secondary market via the American-Spanish language broadcast network ) also covered the mural ’ s unveiling
Newspaper
Patty Sheehan , City of Orlando District 4 commissioner , spoke at the event and The Orlando Sentinel covered the story both in print and online .
SOCIAL AND DIGITAL MEDIA
To date , The Mall at Millenia reported total social and digital media exposure to be approximately 64,000 .
Facebook
Total reach : 59 779 ; total engagements : 1,867 . Friday , June 9 : live stream of mural presentation posted . Saturday , June 10 : picture of complete mural posted . Monday , June 12 : time lapse of video mural creation posted .
Instagram
Total impressions : 3 523 ; total engagements : 278 . Friday , June 9 : sample photos from mural presentation . Saturday , June 10 – Monday , June 12 : stories showcasing participating merchants . Monday , June 12 : time lapse of video mural creation posted .
Photo tags : # WhatLiftsYou via @ themallatmillenia and 101 photos posted across public social media accounts .
Homepage event tab ( with social photo feed ): It earned 1,126 page views with an average page time of 1.16 minutes .
HEALTHY LIVING STARTS NOW
From patties to parenting , Rouse Hill has shoppers ’ needs covered
A supporter of healthy eating , thinking , and living , Rouse Hill Town Centre ( Rouse Hill , Australia ) offers both children and adults the tools to be achieving their best self . With a number of classes and workshops available to the general public , the center serves as an educational resource and a community hub . Beyond exploring its organic food and farmers ’ market , Rouse Hill gives young ones the chance to attend a kids ’ healthy burger masterclass and mature ones the chance to sign up for an interrelate program series .
"... offers both children and adults the tools to be achieving their best self ."
True to its tagline , “ Experience and discover the secrets to the perfect patty ,” the masterclass teaches participants how to make their own burger and about the importance of healthy eating . Running May through January , twice daily on Thursday and Saturday , families have the option of attending the 45-minute session during either the morning or afternoon . Anyone interested can sign up online by filling out the reservation form , select which time slot works best , and pay the $ 10 price tag ( US $ 7.80 ). Those signing up can track how many spots are left for each session and receive a confirmation e-mail or text message if the class is a go .
Shifting from diet to duties , Rouse Hill ’ s relationship expert , Interrelate , offers parents and guardians a variety of one-off workshops to cope with challenges , seek advice , and learn more about family roles , dynamics , and life . With one free workshop held each month on average , attendees can expect an interactive seminar of sorts focusing on conflict resolution , setting boundaries , and relationship building . Topics listed for the summer and fall seasons include : the challenge of disciplining your children , being a dad , ideas for parenting teens , and ways to stress less . Those interested can check out Rouse Hill ’ s event page and add each specific workshop to their online calendar . Breaking down the ‘ What ’ s Happening ’ section , visitors can choose between clicking all events vs . categories . In each case , a list of simple titles and pairing icons help to streamline browsing through information on the latest events , those ending soon , holidays , sales , late night shopping , and appearances .
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