Marketing Trendz Volume 22 Fall Edition 2017 Sample

M ARKETING TRENDZ
VOLUM E 2 2 FALL EDITION 2017
TOUCH. TRY. BUY.
Stylizing the fails and faults of online shopping, Simon promises
the perfect fit at its brick-and-mortar stores
Easy as click, cart, and card, online
shopping is on the rise. Often only
done from the comfort of home, it
doesn’t involve a tank of gas or a
trip to the mall yet it’s definitely
not hassle-free. Without the
physical middle-mall, shoppers
routinely experience troubles with
fit and form. They end up with a
back-of-the-closet worthy piece.
Likely never to be worn, it will join
a collection of others just like it
and forever represent the screen-
shopper mismatch. These common
retail issues are front and center in
the latest campaign from Simon
Property Group, America’s largest
mall operator, which asks shoppers
to weigh the risk vs. the reward
of skipping the in-between. With
the catchy tagline, “Sometimes,
shopping online isn’t always
what it seems,” Touch. Try. Buy.
encourages shoppers to “get out of
the house and get it right.”
Combining the winning retail
combo, namely the perfect piece in
the right size and at the right price,
the Touch. Try. Buy. campaign
highlights the intrinsic value of
shopping in real life. With the
ability to compare colors, patterns,
and fabrics hands-on and the
opportunity to fill a fitting room
full of potentials, browsing on
foot will always provide shoppers
with the whole picture and a safe
solution. What you see is what you
get. And with the help of bright
lighting, a full-length mirror,
and a 360° view, shoppers see
it all. More than the touch and
try elements of shopping, the
campaign suggests, Simon centers
offer the ideal destinations for
engaging with friends, family, and
staff, and learning more about the
products on display. By choosing
to sift through the racks instead
of surfing the Net, shoppers of all
styles have the chance to touch and
try, before they buy.
Powered by three witty
30-second videos, Touch. Try. Buy.
Focus on Girl Power
page 8
Northland Gives Local
Youth a Hand Up
page 14
Out of this World: Paradise
Mall Décor
page 16
CityOn Retail Partnerships
page 18
Late Night Shopping: The
Luxe Life
page 20
Webmasters
page 22
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