M ARKETING TRENDZ
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TOWERING OVER THE COMPETITION A Mall Club for All Ages
The property and marketing evolution of Aventura Mall is an ode to culture, style, and taste "Into the Wild" Animal Trail
Leads Shoppers on Safari
Late last year, Aventura Mall
(Aventura, USA) introduced a three-
level expansion wing to provide a
more dynamic shopping and dining
experience. As the largest mall in the
state and the second largest in the
country, the super-regional shopping
destination is located close to
affluent families and neighborhoods.
Offering much more than a one-
stop shop, especially since the mall’s
recent transformation, the array of
services and amenities positively
reflect its average spend per visit—
US$300 and up.
Architect Carlos Zapata designed
the mall's addition with three key
elements in mind: transparency,
connectivity, and integration. It
offers an interactive art experience,
a modern culinary destination, and
a stylish VIP lounge. Drawing art
lovers with a range of mediums
and foodies with a long list of
culinary approaches, Aventura Mall
embraces international and local
styles and flavors. Beyond its al
fresco dining options, rooftop
terrace, and panoramic views, the
shopping center ensures repeat
visitors with its Aventura Slide
Tower. From the mind of artist
Carsten Höller, the 93-ft. tall, site-
specific sculpture and slide bring
a whole new meaning to on-the-go
shopping.
In partnership with NY-based
agency, King & Partners, Aventura
Mall established a new brand identity
to match:
• Inspired by Zapata and his vision
for the wing, the brand identity
guidelines (logo, typeface, color
palette) share a linear, clean, and
modern look
• The logo enhances “Aventura” to
represent customer thinking that
the mall is much more than a retail
destination
• The color palette with its navy
blue and pink hues are meant to
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Forces to Attract Tourists
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Eco-Gourmet Event Lures
Foodies to Centropolis
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LOGO's Game: Bawadi Mall
Gets Interactive On-site
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