Marketing Trendz Volume 23 Summer 2018 Edition

M ARKETING TRENDZ VOLUM E 2 3 SUMMER EDITION 201 8 TOGETHER LET’S GO GREEN Black Tie Bingo a Big Win Hosting a sustainability festival, Cranbourne Park achieves community leader status "The Art of Being a Military Child" at Lynnhaven Mall Flipping the switch from glam to green, Australia’s Cranbourne Park Shopping Centre hosted a three- day event in mid-May to educate and inform its local residents on how to live sustainably. Designed to support community-led initiatives and establish its position as a true leader in the movement, “Let’s Grow Together: Sustainable Living Festival” offered fun, educational, and interactive events for people of all ages. Encouraging consumers to join forces and take control of their future, the festival focused on four key pledges and started a central conversation with visitors. KEY PLEDGES 1. Together Let’s Plant 3,000 Plants In partnership with local council, Cranbourne Park aimed to create a better and brighter city by organizing a green giveaway. 2. Together Let’s Make a Better Future Supporting early practice, the center connected with its youngest generation by hosting educational activities and workshops for children. 3. Together Let’s Live Sustainably Engaging with its community, the center offered free pop-up activities on-site, including a pledge wall and a pedal-powdered smoothie machine. Continuing with its free theme, the center granted coffee to customers with their own keep cups and gifted reusable shopping bags to passers-by. Designed by a local student as part of a school-wide competition, the token generated awareness for the upcoming ban on single-use plastic bags. Sifting through more than 60 submissions, a panel made up of center management staff selected the competition winner, who was invited to come and hand out bags, interact with visitors, and spread the sustainability word. page 8 page 11 Brick by Brick: A LEGO Takeover page 12 Happybot Aims to Please Shoppers page 16 IPC & Spotify Introduce The Mood Menu page 18 Webmasters page 20 Missed an issue? Visit Continued on page 4… FOR SHOPPI NG C E N T E R PROF E SSIONA L S